Ash Mann - digital expertise for cultural organisations

Sign in Subscribe

Hi, my name is Ash, I'm an advisor, strategist and facilitator.

For nearly two decades I have helped cultural organisations sharpen their digital thinking and activity.

I am interested in helping you make the most of wherever people and internet technologies come together.

I can support you with projects, challenges and opportunities that involve strategy, leadership, change, users, technology and innovation.

Get in touch: [email protected].

Book a call Services About me Podcast

Ash Mann

Newsletter: Latest issue

Published — Jun 6, 2025

This week's best things

A new community of practice, inclusive storytelling in museums, visual literacy as civil defence, team dysfunctions, mental health on TikTok, the cost of YouTube, the forgetting curve, AI’s limits, digital skills, art rate monitoring, and my enduring love for Sigur Rós.

More issues

Rewatch Beyond the Promise webinar #1 - exploring the report's key findings and recommendations

The first in a series of three webinars which aim to unpack the findings of the Beyond the Promise research into digital failure. In this session I explained the background and context for this work, the main findings, introduced the tools I have developed, and shared six recommendations for better

This week's best things

Digital failure, smoky twirls, AI’s energy diet, alt-phones for t(w)eens, rotating sandwiches, Pocket says goodbye, Airbnb wants to be everything, leadership in 2025, the Who Cares era. I’m back from Aarhus, and I’d love your thoughts on the report.

Doing digital better: 'Beyond the Promise' report & resources now live

Why do so many digital projects in the cultural sector fall short or fail altogether? Beyond the Promise is a new report that explores this question and offers tools, insights, and resources to help organisations reflect, adapt, and improve their digital work.

Beyond the Promise: webinars

A candid look at what’s really going on beneath the surface of digital work in the cultural sector, and how we can do better.

This week's best things

Every world language in one place, 200 paintings and reframing old content, a 'software poem', AI that’s actually good, Zoomquilt, finding time to prototype, the power of meetings, cooperation as a skill, and a request for summer reading recommendations.

This week's best things

Floppy disks as shelf space, WCAG in plain English, designing for limited English, a moody global radio stream, weather apps hurting UK tourism, and Disney’s churros beating streaming. Plus jobs, a joyful viral harmonica group, and tools to rethink time and knowledge.

What do we actually mean when we say ‘digital’?

In more or less every conversation I have had about digital over the last year (or more), the topic of just how stretched the word 'digital' now is has come up. Here are some thoughts about different ways of talking about all the things we mean when we say 'digital'